Your brain is hardwired to desire calorically- dense foods; it’s a survival instinct that we still haven’t evolved out of yet (hopefully, we never will).
A 2017 study by a well known pizza brand found that the smell of pizza sparks a happiness response. With a lucky group of subjects, they threw a bunch of pizza parties and monitored the participants’ facial expressions using hidden HD cameras + facial recognition technology. The result? Happiness peaked right when participants smelled the pizza for the first time (both while it was baking, and when it came out of the oven).
Next time you open the lid on your pizza box, remember that, and smile!
